Streaming services are aggressively pursuing live sporting events, aiming to win over diehard sports fans and attract new subscribers. As more households cut cable and subscribe to streaming services, the competition for securing exclusive rights to major live sporting events becomes increasingly fierce. Resource: https://www.radiokrka.com/
The benefits of live sports for streaming platforms include:
Premium Ad Space: Sports events have large audiences, making them attractive to advertisers. This allows platforms to increase ad revenue and market positioning.
Long Broadcasts: Sports broadcasts can last several hours, increasing total viewing time on the platform. Supplementary content like pre-game shows, post-game analysis, and highlights also extend viewership.
Exclusive Content: Adding exclusive sports content helps drive subscription growth and differentiates the platform from its competitors. Sports content also drives ad revenues, and the possibility of merchandising and pay-per-view events boosts revenue streams.
Scalability: Sporting events have a massive audience, and streaming service providers must be capable of serving a high number of viewers simultaneously without sacrificing quality or experience. Dedicated networks and advanced compression technology help achieve low latency for the highest-quality user experience.
Authentication: Providing a secure and reliable streaming solution is essential for sports streaming services, ensuring a seamless viewer experience. Using CMAF, the industry-standard format for media transcoding, and AES-128 encryption help to ensure secure streams that are free from piracy.
In addition, a single video delivery platform that supports both broadcast and OTT can simplify the workflow for streaming services and reduce costs. By enabling live sources to be delivered seamlessly across devices, a unified broadcast and OTT workflow makes it easier for companies to deliver sports events to their target audience.…