We’ve all heard the old joke: “the best place to hide a dead body is page two of Google search results.” While that may not be true, it certainly is true that most users don’t look past the first few pages of results when looking for a service provider. That makes effective accounting SEO strategies a key element of maximizing your firm’s visibility and growth.

There are a few different ways to approach the SEO process, including local and national approaches. Local SEO focuses on optimizing your online presence within a specific geographic area, so when prospective clients are searching for services like yours in their area, you’re one of the top results they see. This approach is often more cost-effective than paid advertising, as it targets potential clients who are already interested in your services.

Accounting SEO Strategies: Attract Clients to Your Firm

Depending on your firm’s goals, you might prefer to implement a national SEO strategy that aims for higher rankings across broader geographic areas or even entire nations. While it may take a bit longer to get results than local SEO, it’s an option that can deliver long-term value for your accounting firm.

Regardless of your approach, the most important factor in accounting seo is your firm’s content. Developing a clear content strategy that is guided by keyword research is key to creating website content that will help you achieve your SEO goals. By targeting the words and phrases that your prospective clients use when searching for accounting services, you can craft content pieces that speak directly to their needs.