Internet dental marketing is one of the most effective ways to advertise a dental practice. With 4.9 billion Internet users, a successful online marketing campaign can put your dental practice in front of the right people. However, a successful campaign can also be too much of a good thing: Too many new patients can create an overload and lead to problems like poor scheduling and overworked staff. The following three factors will help you establish the right balance in your online dental marketing campaigns.

Social Media

Using social media to reach your patients is a great way to improve your dental marketing, build relationships with them, and increase patient retention. Adding a personal touch, such as videos of yourself or your team members, and replying to patient questions regularly can make patients feel like they have a personal connection with the clinic.

Traditional Advertising

Traditional advertising casts a wide net and costs a lot of money in the hope that you will catch some patients. This type of marketing is expensive and ineffective because most people who see your ads do not need or want your services. By contrast, digital marketing for dentists targets only those who are interested in your services and can afford them. This saves you money and allows your marketing dollars to be spent more effectively. Clearly defining what you want your website visitors to do is critical to the success of any dental internet marketing strategy. This can be to schedule an appointment, contact the office, or simply to learn more about your services.