Originally, TikTok Ads Pricing was just a fun lip-syncing platform that blew up and caught the attention of billions of users worldwide. Now, the platform is a goldmine for businesses who want to reach an engaged audience of Gen Z and millennials. But how much does it cost to advertise on TikTok? The answer depends on your ad objectives and pricing model. In this article, we will break down TikTok Ads Pricing for different ad formats and buying methods to help you determine the best option for your business.

TikTok Ads Pricing

There are several factors that impact the cost of ad placement on TikTok, including audience targeting options, ad length, and ad format. In general, the more targeted your audience is and the longer your campaign duration is, the higher the cost will be.

To avoid getting ripped off, you must understand the ad prices on TikTok. Each type of ad on the platform has its own pricing model, with some more expensive than others.

The most effective and cost-efficient advertising model on TikTok is CPM (cost per thousand impressions). This is a great option for exposure campaigns that don’t require specific conversion goals.

The most popular ad on TikTok is Top View, which shows a full-screen video when users open the app and autoplays audio. Top View ads are the most “traditional” form of advertising and boast a 67 percent effectiveness rate, according to TikTok. However, these ads are the priciest on the platform, with 7.4 million impressions costing $65,000 a day in 2020.